Promoting interactions and projects between schools, training institutes and the professional world.
How can the shortage of young talents in the maritime industry be counteracted and the image of the port industry improved for young people?
In order to inspire young people for maritime professions, the Discovery.Hamburg-Tour was launched. The app-based Tour takes place in form of a digital scavenger hunt through the Port of Hamburg and aims to introduce and show young people the wide range of innovation and technology in the maritime industry. Nowadays, there is often still an outdated image of ports and maritime companies as dirty and labour-intensive. By showcasing the innovation and technology of the maritime sector, the Discovery.Hamburg-Tour highlights the attractiveness and opportunities of the maritime sector.
The Tour enables matchmaking between port companies and potential new employees through company visits, which are integrated into the scavenger hunt, while helping the talents to familiarize themselves with the historic port environment. Young people compete in groups against each other and answer questions about the maritime industry and about content that is conveyed during short company visits.
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