From June 10 to 13, 2025, the city of Cartagena (Spain) hosted the 66th General Assembly of MedCruise, the Association of Mediterranean Cruise Ports. The event brought together port authorities, cruise lines, and sector experts to address current challenges and opportunities in the cruise industry. AIVP was represented by Dr. José M P Sánchez, Director of Agenda 2030, Projects and Content. Dr. Sánchez participated as a speaker in the session titled “Cruise Passenger Experience & Community Engagement,” which focused on how destinations can enhance cruise visitor experiences while ensuring positive outcomes for local communities. Moderated by…