Author
Laureen Goletto
Ses articlesAccueil » Colas : on the road towards sustainable Port-City mobility
Colas is a branch of the Bouygues Group specialising in the construction and maintenance of transport infrastructures. The company is committed to tackling the challenges of sustainable mobility, urban development and environmental protection on a daily basis. With 58,000 employees spread across every continent, Colas is constantly working to pioneer new innovations aimed at making roads safer and cleaner. Proper management of environment externalities and smart technologies are key aspects of this policy of innovation, which is in line with AIVP’s 2030 Agenda. The international nature of Colas’ activities also makes AIVP a natural partner for the company, which generates over 51% of its revenue outside its home country, France. Colas in actively involved in many of the port cities that make up our network, particularly in efforts to mitigate congestion caused by port activities, which generates negative externalities for the urban population. Goal no. 3 of our AIVP 2030 Agenda, on “Sustainable Mobility”, is fully in line with Colas’ innovation projects. So we were keen to talk to Messrs Jean-Claude Fontenille, Fabrice Luriot and Arnauld de Sainte-Marie. Colas has been a member of AIVP since 2003. AIVP - Colas is committed to smart mobility with its dedicated subsidiary, “Mobility by Colas”. AIVP is also a proponent of using digital technology to improve traffic flow in port cities. You recently launched a range of smart mobility products, aimed at both public authorities and the private sector.Can you explain how flows of people and goods can be optimised using apps and databases? Will the general public also be able to access these services, or are they reserved for governments and businesses? Fabrice Luriot, Director of “Mobility by Colas” - As a leader in the construction and maintenance of transport infrastructures, Colas is committed to finding solutions to new mobility challenges. That is the role of its subsidiary Mobility by Colas, which is positioned as a partner for public authorities, citizens, and users. Mobility encompasses both the means of travel - infrastructure and modes of transport used - and its performance for users in terms of comfort, efficiency, fluidity and safety. Public authorities are best placed to optimise flows of people and goods through a given district. Mobility by Colas gives them the ability to create interactions between infrastructures, users and the global ecosystem, with its Moov’hub service. Moov’hub can be used to observe flows and optimise the urban space, and is aimed at citizens, public authorities and private enterprise. It includes the following: - A digital app designed for users, which provides access to all public and private mobility services and parking facilities in the local area concerned, based on personalised and incentivising criteria (modes, time, CO2 footprint), with a single, integrated, Marketplace-based payment solution; - A management platform for the area concerned, with access to all of the on-site data collected to provide an overview of how efficiently the resources deployed are working, and enabling users to regulate all mobility offerings available locally. - The “Forfait Mobilité Durable” (FMD) or “Sustainable Mobility Allowance” offered by companies is integrated into our MaaS, with:o A collective approach to PDIE (a scheme for pooling businesses’ mobility plans),o Integration into the user pathway,o Easier contractualisation with businesses.This approach is our way of meeting the challenge laid down by the Mobility Act (“Loi d’Orientation des Mobilités” or LOM) on the MaaS (Mobility as a Service) concept, by rethinking the interaction between authorities, users, and businesses, and the economic and organisational model of mobility. AIVP - Traffic generated by public works in port cities…
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