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How can citizens and maritime stakeholders be connected to improve corporate social responsibility?
It is common for citizens to have misunderstandings, indifference, or even hostility towards the port’s activities and its contribution to the city’s economy due to a lack of knowledge. To address this issue, the authorities have a crucial role to play, which may involve the port authority’s regular participation in the city’s cultural and social activities. This involvement can be shown through exhibitions, charities, or events like “port days”. The port must participate in the citizens’ lives. In Valencia, this was done by creating a charity organisation that joined different port stakeholders to improve the quality of vulnerable groups near port areas.
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