San Diego (USA): A proactive, community-oriented policy

Citizens need to understand the role of ports in their cities, particularly in terms of the economy. However, many people lack sufficient knowledge and may even have negative attitudes towards ports. To address this, authorities can take steps such as participating in cultural and social events within the city or organising events that showcase port activities and are hosted in port-city areas. Having direct views of the working port or where port activities are preserved might benefit citizens’ knowledge. A way of implementing these activities is by creating a specialised group. In San Diego, the port has a unique programme dedicated to promoting waterfront events in the Bay Area.