Promoting interactions and projects between schools, training institutes and the professional world.
How can citizens and maritime stakeholders be connected to improve corporate social responsibility?
It is common for citizens to have misunderstandings, indifference, or even hostility towards the port’s activities and its contribution to the city’s economy due to a lack of knowledge. To address this issue, the authorities have a crucial role to play, which may involve the port authority’s regular participation in the city’s cultural and social activities. This involvement can be shown through exhibitions, charities, or events like “port days”. The port must participate in the citizens’ lives. In Valencia, this was done by creating a charity organisation that joined different port stakeholders to improve the quality of vulnerable groups near port areas.
The port authority and Fundación Valenciaport officially launched the “Aportem – Puerto Solidario Valencia” project in July 2013. It brings together various partners from Valencia’s port and logistics community around a shared goal: promoting corporate social responsibility. Aportem aims to provide a space for sharing experiences and cooperating on implementing corporate social responsibility, making economic development compatible with social progress and environmental protection. The initiative is targeted at the most vulnerable groups in districts neighbouring the port, particularly boys and girls (educational daycare centres), women and their families.
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