{"id":22703,"date":"2026-04-02T14:33:12","date_gmt":"2026-04-02T12:33:12","guid":{"rendered":"http:\/\/localhost:8000\/bonnes-pratiques\/dublin-ireland-social-media-outreach-and-integration-of-port-city-participation\/"},"modified":"2026-09-12T13:45:35","modified_gmt":"2026-09-12T11:45:35","slug":"dublin-ireland-social-media-outreach-and-integration-of-port-city-participation","status":"publish","type":"bonnes-pratiques","link":"https:\/\/aivp.org\/en\/best-practices\/dublin-ireland-social-media-outreach-and-integration-of-port-city-participation\/","title":{"rendered":"Dublin (Ireland): Social media outreach and integration of port city participation"},"content":{"rendered":"

Dublin Port is located in the city centre, in close vicinity of the new “smart district” in the docklands. To improve the integration of the port with the city and to educate citizens about the importance of the port, <\/span>Dublin Port Company<\/span><\/a><\/span> (DPC) launched a social media strategy in 2013. With the proposal of the first version of the Masterplan 2040 in 2012, it was agreed that a social media strategy should be integrated to guide the port city development to meet citizens’ demands and contribute to achieving the UN Sustainable Development Goals. The DPC has continued its online engagement through their social media channels. The port’s communications department is actively organising events to better engage with the public in the future development of the port of Dublin and its relation to the city.<\/span><\/p>\n

The DPCs Digital Media Work Plan launched in 2013 combines annual and monthly content planning with daily social monitoring and community engagement. DPC allocated €150,000 over 3 years, 2013-2016, for the creation of high-quality, original content. Since the start of the deployment of the communication plan, the DPC has pursued a multi-faceted strategy, connecting to citizens and activating employees. DPCs Archives have launched an oral history project and provided a space for active engagement with the local community, giving space for telling stories and memories about the greater port of Dublin. The integration of local history into their social media strategy has helped the DPC to engage more actively with the local community. DPCs Archives have used tags and hashtags when, for example, sharing historical photographs. In 2020, the DPC Archive hosted <\/span>photo competitions<\/span><\/a><\/span>, that have achieved extensive public engagement with 1,500 entries and 306k online impressions. <\/span><\/p>\n

The DPC also introduced a WhatsApp group where staff could contribute and exchange videos showcasing the daily operations of the port. DPC’s media engagement has proven successful in fostering discussions, yielding measurable outcomes for citizen engagement.<\/span><\/p>\n

Additional informations :<\/span><\/u><\/p>\n

Dublin port company<\/span><\/a><\/p>\n

Original pdf of 2013 social media project<\/span><\/a><\/p>\n

First draft of 2040 Masterplan published in 2012 (pdf)<\/span><\/a><\/p>\n

2040 Masterplan review of 2018<\/span><\/a><\/p>\n

Oral history project story<\/span><\/a><\/p>\n

Ports, Past and Present<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dublin Port is located in the city centre, in close vicinity of the new “smart district” in the docklands. To improve the integration of the port with the city and to educate citizens about the importance of the port, Dublin Port Company (DPC) launched a social media strategy in 2013. 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